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Environment&Legislation



The new responsible packaging from… Telecom Italia By Luca Giacomello

The story of “good packaging” continues. After having compiled a volume of  case studies involving the optimisation of paper and cardboard packaging, Comieco is encouraging companies to transmit improvements made in respect of the shared definition of “responsible packaging”*.

Telecom Italia recently launched a new line of green products. Improving the environmental aspects of its terminals has meant optimising the energy efficiency and all the ecodesign points of their devices, including the packaging.



Good fibres

These days consumers are becoming increasingly more demanding as regards food packaging: it should in no way affect the taste or odour of food and, primarily, should not harm human health. The solution? Use cardboard produced from virgin fibre, which is also good for the globe.

Food packaging is as ever a topical subject and of course also fully involves the "paper world", especially since traces of mineral oil have been found in certain foods packaged in recycled cardboard packaging. These elements, harmful to human health, derive from printing inks and certain chemicals used in the recycling process.



Greenwashing getting rid of “eco” tomfoolery

PARADOXES A superficial “green wash” colors the communication of many products presented to the consumer as environmentally friendly, often communicating false myths or even false information. The study of a company specialised in the case of 100% recycled aluminium highlights the paradox inherent in some socalled ecological solutions. E.P.

Inspired by the term “whitewashing” = concealing, covering or dissimulating unpleasant facts” prevalently used (would you believe it!) in politics, “greenwashing” alludes to the operation of spending more resources in publicising the environmental virtues of a company or organization rather than actually reducing the environmental impact of the same.
And industry is apparently “awash” with this type of operation: among the 83 big brands that over the last two years have planned advertising campaigns in Italy centring on environmental friendliness, as many as 53 have been analysed by Greenbean (Italian brand communication company dedicated to sustainability) as clear examples of greenwashing.



The energy of automation

What role does automation play in reducing energy consumption and costs? And how do concerns interpret eco-sustainability? The major global objectives of environmental protection are being confirmed with ever increasing accuracy in the daily practices of those who have long been working with the future in mind: industry, academia and associations. Many points of interest arose at a recent conference held by Messe Frankfurt to present SPS/IPC/DRIVES Italia. E.P.

The economy appears to be reviving itself, and with it the sector of automation, which suffered like few others (in Italy - 27.9% average in 2009: its worst performance in 50 years), but, fortunately, is in recovery.
As much is shown by the approximately 1,300 exhibitors at the international SPS/IPC/DRIVES event, which was held last November in Nuremberg and caught up with its record attendance of 2008, not to mention - and herein lies the novelty - the launching of SPS/IPC/DRIVES Italia. Organized by Messe Frankfurt, it is scheduled for May 24th-25th, 2011, in Parma, in order to better preside over Europe’s second largest automation market. This was emphasized by Donald Wich, managing director of Messe Frankfurt Italia and Johann Thoma, managing director of the German fair agency during opening talks at the conference held in Milan last October 20th to present the new event. The conference also served to consider, with the help of experts and industry representatives, an increasingly central topic: that of sustainability and efficiency in energy consumption.



Prevention: a must for the future

The new Prevention Dossier drawn up by Conai is now available: over 70 cases of packaging rated on the basis of their eco-efficiency, thanks to the introduction of three new indicators for simplified LCA analyses.

As Conai president Piero Perron explained «The dossier presented at the 2010 edition of Ecomondo has the title “eco-efficient prevention”. Eco-efficient because it fully represents the new vision, discussed at European level, according to which prevention regards the entire lifecycle of not only packaging - from raw material extraction right up to recycling and converting into new manufactured items - but also of the products packed. This triennial review of cases of excellence in eco-packaging, over 70 in this edition having attained C02 reductions of over 30%, documents a procedure already underway, that surpasses pure “quantitative prevention” and goes beyond the classic rating of environmental impact to tackle new techniques of ecodesign and Life Cycle Assessment in a context of max attention to the choices of the consumers and the continuous efforts to make packaging more environmentally compatible».



The energy of automation

What role does automation play in reducing energy consumption and costs? And how do concerns interpret eco-sustainability? The major global objectives of environmental protection are being confirmed with ever increasing accuracy in the daily practices of those who have long been working with the future in mind: industry, academia and associations. Many points of interest arose at a recent conference held by Messe Frankfurt to present SPS/IPC/DRIVES Italia.



July - August 2010

Safer packaging
FOOD CONTACT The regulatory and technical-scientific aspects for inks used in printing food packaging were discussed during the convention organized in May by Aibo-Fce. Opinions, comments and further information by a group of experts, animated by a spirit of concreteness and the will to “share” in order to grow. By Daniela Binario



June 2010

Conai: a good balance for 2009
Overall recovery (the sum of packaging waste sent for recycling and energy regeneration) has reached 72.3% of packaging placed on the market. The Conai system is “holding”, collection is also increasing in southern Italy and in July the Conai contribution on plastic is to be reduced.



January - February 2010

Food packaging safety
The GMP Guidelines
Last November 20th, in the prestigious Roman location of Palazzo Brancaccio, saw the official presentation of the Guidelines for the application of Regulation 2023/2006/EC to the industry of materials and articles intended to come into contact with food.

NEWS ENVIRONMENT&LEGISLATION



November - December 2009

“Primavera” in the air
Gruppo Gerosa has optimized the environmental efficiency of its own organization. And, with an eye to continuous improvement, it has recently developed an ad hoc program for calculating the emissions of the CO2 equivalent in the production processes of flexible packaging.



October 2009

Collection in Italy
The 2008 results of collection and recycling activities released by the industry consortiums. Material by material, a summary of the most significant data, confirming how such our “BelPaese” (beautiful country) can also be a “virtuous” one, when it wants to be.



September 2009

Discover your ecological footprint
From its profile on Facebook, Comieco has launched a quiz that, in a fun but educative way, explains how much we “weigh on the environment”. That is to say…. Are we trundling elephants or flitting butterflies? to discover this, you have to respond to some simple questions. Watch out though: the test exposes everyone’s ecological virtues and vices and at the end of the game provides an individual profile that corresponds to an animal.



July 2009

Degradable and sturdy
Compostable shopping bags but also sturdy and reusable, not least for disposing of organic kitchen waste. These the advantages offered by the material devised by Basf, with which the German concern Victor Güthoff & Partner Group has produced the shoppers adopted by the big German discount chain Aldi Süd.



May 2009

2009 looking to safety
Brief overview of the provisions and orientations expressed at the beginning of this year by legislators with regard to labeling. With one objective above all others: increasing consumer safety and the quality of goods and processes.

Brief overview
More recycling withless packaging



March 2009

Dangerous substances
Since January 2009 the new European regulation on classification and labeling of dangerous substances has been in force. Objective: homogenize internationally categories, symbols, information and warnings.

See, touch and… hear
TRADEMARKS  The concept is expanding, and now, following new legislation, some non-conventional trademarks are widely recognized by the market.

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