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Into the Matter



Prices, products and customers. Where to begin?

Oftentimes, consultants who talk about price theory with executives responsible for profit and loss accounts find that the answers are insincere and unconvincing observations, as if a cumbersome unstated quantity had taken away the coolness and calmness that typically surrounds one who truly knows the ground on which he or she is operating.



All the Beauty of the world

Trend setting scents that embody all the skills of the Italian tradition; an industry that is growing and where promo events are on the increase; new tools for competing in an international context that doesn’t allow a moment’s distraction... Cosmoprof Worldwide Bologna and the Accademia del Profumo Award allow a closer look as to how a segment evermore aware of its own potential is moving.

The Italian beauty industry is again on the up, having achieved more than encouraging figures. First of all in economic terms, where last year it totalled a turnover of 8,485 million euro (4.7%) driven by exports at +15% (around 2,350 million euro) which generated a trade surplus of more than 690 million euro.
But it is not only a question of turnover. The industry is also  moving proactively regarding excellence of product, communication and promotion ... But let’s start out in an orderly fashion.
As regards quality, we aboveall reiterate that Unipro has enhanced and expanded its website www.abc-cosmetici.it with a new science section dedicated to the world of research and innovation on cosmetics, edited by Profess.ssa Carla Scesa (professor of Cosmetology at the University of Siena). The section contains an overview of studies and scientific publications dedicated to advances in cosmetic research and new the scientific and technical ideas behind the same.

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